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time magazine marijuana goes mainstream

Marijuana Goes Mainstream

I was interviewed for this magazine in the Summer of 2017. It came out in December, right in time for the holidays!

I was so grateful for the opportunity, and especially pleased when I discovered that I was quoted alongside one of my fellow cannabis yoga teachers, Dee Dussault. I admire her work greatly, and am so glad to be working alongside her for spreading the word about consuming cannabis with mindful movement.

The magazine is an anthology that includes areas of our culture where marijuana is gaining acceptance. This is so significant to me, given my company’s mission of promoting acceptance and integration of cannabis into our lives.

The portion of the article where my comments begin is right under the header “Yoga Spliff and Chill”. How awesome is that?

This standalone magazine is being sold at news stands everywhere.

“ [It’s a] misconception that you lose control of your body when you consume cannabis. People take things at their own pace in my classes, with or without cannabis, so if you feel that a movement is too much for you, or beyond your level at this point, you just don’t do it”. ”

The portion of the article where my comments begin is right under the header "Yoga Spliff and Chill". How awesome is that?

Time magazine marijuana goes mainstream

Marijuana Goes Main Street By: Bruce Barcott

Recently our Founder was making a trip to Florida and she went looking for some reading material in one of the many magazines shops that all airports have. Without question she was drawn to the TIME magazine publication with a gigantic marijuana leaf on the cover. What she was not expecting was to find Primal Therapeutics on page 94! But there she and Primal Therapeutics were, locked in history in TIME magazine.

Primal Therapeutics was to be the world’s first Cannabis Spa however laws and regulations would not support the business model and in 2014 when the recreational cannabis industry was really kicking off our founder had the honor of meeting author, Bruce Barcott at an industry event. That chance encounter landed Jordan in a few sentences in Bruce’s book, Weed The People. Then flash forward three years that same encounter put our founder in TIME magazine’s special edition, Marijuana Goes Main Street.

Needless to say Primal Therapeutics is ecstatic to be a part of history and she had been carrying her copy of TIME in her bag with her which ended up coming in handy. Just when she thought it could not get any better, Jordan was recently in DC to lobby for marijuana policy reform with NORML (National Organization for the Reform of Marijuana Laws) and Bruce Barcott was one of the presenters at the 2017 NORML Conference and Lobby Day. She immediately approached Bruce at the conference and requested that he sign her copy of TIME magazine. He wrote, “Thank you for your pioneering work.” Little did he know that is exactly what Jordan calls all of the students she teaches, “pioneers.”

It is moments and memories like this that solidify our space in this movement. It is these times that push us to keep going and to keep teaching and no matter what to remain on the cutting edge of what will become the greatest industry of all time.

(L to R) Jordan Person (Primal Therapeutics), Bruce Barcott (author), Keith Stroup (founder of NORML)

Welcome to the end of the war on pot. In this TIME magazine special edition you will read about how far the industry has already come.